The Actual Reason behind Apple's new "Lightning" Connector is Profit

posted Sep 22, 2012, 1:09 PM by Nicolay Doytchev   [ updated Sep 22, 2012, 1:17 PM ]

According to an article on AppleInsider the new iPhone 5 cable using the "Lightning" connector contains an authentication chip.

I think this chip reveals the real reason why Apple made a new connector in the first place. It's simple - profit.

Many have pondered reasons for the introduction of the new connector. Speed was mentioned, durability as well. It isn't the first as it still uses USB2.0, hence it's exactly as fast as the old one. Durability is more plausible, even though the old one seems to hold up pretty well.

Here is a better suggestion. It was introduced to put the pictured authentication chip in.

Let me translate - this chip will allow iDevices to refuse to operate with anything not made by Apple or a manufacturer that pays Apple for a license. Whenever an accessory is plugged in the iDevice, the latter will ask for authentication. It will expect keys from the chip, that only Apple and licensees know. If the accessory gives the wrong keys - the iDevice will refuse to work with it. Hence any trivial to make USB cable from a garage in China will be rejected by the iDevice.

Now how does that translate into profit? Using the aforementioned technique, Apple will eliminate any unlicensed competition. Especially competition from noname Chinese manufacturers. Thus Apple and licensees will not be undercut from small manufacturers and will be able to keep higher prices for everything they make.

As a result Apple users should expect a handsome price bump for all new accessories. Not because the chip costs a lot, but because Apple has restricted the market to themselves and their licensees.

So there you have it. New connector, less competition, higher profit margins!

Debian "Squeeze" 6 Released

posted Feb 6, 2011, 3:47 PM by Nicolay Doytchev   [ updated Mar 22, 2011, 12:31 PM ]

After two years of development the "when it's ready" moment finally came for Debian Squeeze. This marks a new era of not-so-obsolete software for the distribution's stable tree. The list includes GNOME 2.30, KDE 4.4.5, X.Org 7.5, 3.2.1 and Linux 2.6.32. Along with the current GNU/Linux release there is a "preview" of GNU/kFreeBSD which brings the FreeBSD kernel to the Debian userland stack. This preview release has great potential for the people looking to utilize BSD technology in the Debian environment. The new stable release also reaffirms the quality and stability of other distributions based off this tree such as Ubuntu 10.04 LTS.

Thank you, Debian!

Google Did The Right Thing - Dropped H.264 Support From Chrome

posted Jan 13, 2011, 10:15 AM by Nicolay Doytchev   [ updated Mar 22, 2011, 12:32 PM ]

Google have just announced that they will drop the support for the H.264 video codec from their browser - Google Chrome. This comes as a support move to the WebM codec which was recently open-sourced by Google. The H.264 codec is a standard supported in many software and hardware products nowadays. However it is encumbered by a large set of patents held by MPEG LA and thus it is not royalty-free. On the other hand WebM is new and virtually no hardware supports it. There is only emerging software support for it. While these certainly are drawbacks, WebM is open source and royalty-free which makes it far more suitable for long term use with the HTML5 video extensions. Other browsers with large and small market shares - Firefox and Opera have already declared they will not support H.264 but just WebM. With the decision in question Google did the right thing and joined the open source, royalty-free video codec supporters. All hopes are that this will result in a freer and cheaper future for the World Wide Web.

Thank you, Google!

The Humble Indie Bundle #2 Released!

posted Dec 14, 2010, 12:35 PM by Nicolay Doytchev   [ updated Dec 14, 2010, 4:10 PM ]

This is the first post in the Noteworthy category and a really worthy one. The Humble Indie Bundle has just made a second coming. It includes 5 games:
The price is again what you wish, and again part of it goes to Child's Play Charity and the beloved EFF. Head on to and grab yours today! And don't be stingy.

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